Craig Robertson

Product Designer with 10+ years of experience and a proven track record of leading design projects from concept to launch.

I have extensive experience with user research, concept generation, brands and designing user journeys, wireframes, and prototypes as well as coding experience.

Case Study 01 London Stock Exchange

Project Overview

Workspace, an enterprise software used by wealth advisors, investment bankers and portfolio managers, had seen a decline in customer engagement of their digital in-app help & support app, with many users reporting that it was hard to navigate and find relevant content.

Key Objective

Increase customer engagement by improving the user experience and adding features to drive more interaction with the digital help app.

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Case Study 02 Bespoke Retirements (Guiide)

Project Overview

Guiide, a free retirement planning service that assists consumers in getting the most out of their pension funds, saw a reduction in customer sign-ups on the Finish page after completing the main journey.

Key Objective

Investigate why customers are not registering their email address after completing the main journey and increase client sign-ups on the Finish page.

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Let's work together

I'm always excited to collaborate on projects that challenge me to think differently and push the boundaries of design. Whether you need help refining an existing product or designing a new experience from scratch, please get in touch.